User loginNavigation
|
JCOGroup's blogAbout Search Engine Optimization and Marketing In the past, search engines based rankings on the meta-tags or keywords you had hidden within you header and titles. As webmasters started adding ‘non-relevant’ metatags, the search engines began getting smarter. They adjusted their process and began looking at ‘third party links’. This worked for a period of time, but again, webmasters abused the process and began setting up “link farms” that were nothing more than thousands of ‘unrelated’ links. In 2005, Google, along with the other search engines, re-wrote their algorithms and processes to ‘punish’ these link farms with negative search placements. Instead, what the search engines have done is built the process to reward sites with 1) many third party links that are on ‘relevant websites’ and 2) reward those sites with ‘active relevant links’ AND ‘relevant content’. The search engines now crawl each website and look for relevant content and third party links that are viewed as valuable and related to the associated content. In other words, a website that has hundreds of links and reference content (i.e. articles, blogs, commentary, etc) on another site will gain favor in the search engine rankings and placement. The search engines will also produce more valuable results based on ‘key phrases’ that are built into the content rather than only ‘key words’. They do this because readers that are searching are no longer just putting in a single word for search; they are putting in descriptive phrases. You may find our other marketing articles useful for more information. JCO Group websites and platforms provides the tools, engines and syndication to maximize your SEO and marketing efforts with very little investment in time or money and you can have some fun along the way. We hope you enjoy the JCO Group community of portals and benefit as a result of your affiliation with them. 
|
Search
|
