Phraming©: Low Tech Phishing Through Marketing and Fraud

Phraming© is another generation of ID theft and fraud where a fraudster will generate a paper-based mailer or outbound call that directs a consumer to call a fraudulent telephone number (or website) to gather sensitive data.

The phrase emphasizes the integrated strategy of fraud prevention for client communications and data protection across the enterprise. It evaluates the holistic and consistent cycle of customer communications and process for marketing, regulatory, account changes, enrollment, verification, etc for consistency and data integrity


PHRAMING©: Marketing and Fraud

Phraming is a process where service providers will evaluate all access points and service points to synchronize and validate integrity through consistency, uniformity, process and policy.
- Access points: phone, web, email, mail
- Service points: printed collateral, mailers, forms, call centers, notifications, email, web forms/addresses, telephone numbers, call centers, mailing addresses, etc
- Data integrity: assuring uniform and consistent use of service points across all forms of communications and access points

As account holders become more aware of Phishing and fraudulent attempts to gain access to private data, service providers must take greater precautions and accountability to protect all communications and customer interfaces to minimize gaps and areas of vulnerability.


PHRAMING© PROCESS and FLOW

JCO Group is well versed in process flow, communications and web technologies to evaluate and implement the changes required for a consistent strategy. Our team can evaluate your current state to identify risks and gap while making recommendations for changes or modifications.

You can refer to our Phraming Assessment project module for more information.

Please contact the JCO Group Team or call 512.246.9301 to discuss how we can help develop your ecommerce solutions.